Live Fundamental respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, create an account, place an order, contact our support team, or otherwise interact with Live Fundamental.

By using this website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Account information
• Order and transaction details
• Customer support communications
• Product inquiries
• Information submitted through website forms

We may also collect certain technical information automatically when you use our website, such as:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral source
• Approximate location based on IP address
• Website interaction data
• Cookie and analytics information

2. Payment Information

Payments may be processed through third-party payment service providers. Live Fundamental may not directly store complete payment card details.

Payment providers may collect and process information according to their own privacy policies and security practices. Customers should review the privacy terms of the applicable payment provider when completing a transaction.

3. How We Use Your Information

We may use personal information to:

• Process and fulfill orders
• Confirm transactions
• Provide shipping and tracking information
• Respond to customer inquiries
• Manage customer accounts
• Provide product and documentation support
• Communicate important order or service updates
• Maintain website functionality
• Improve website performance and usability
• Detect suspicious, unauthorized, or fraudulent activity
• Maintain internal business records
• Comply with applicable legal and regulatory requirements
• Enforce our website policies and Terms and Conditions

We do not use personal information to provide medical, therapeutic, diagnostic, or clinical advice.

4. Cookies and Similar Technologies

Live Fundamental may use cookies and similar technologies to improve website functionality, understand visitor behavior, remember preferences, and measure website performance.

Cookies may include:

Essential Cookies: Required for core website functions such as shopping cart functionality, account access, and checkout.

Analytics Cookies: Help us understand how visitors interact with the website.

Preference Cookies: Remember certain selections or website settings.

Marketing Cookies: May be used, where applicable and permitted, to measure advertising performance or deliver relevant promotional content.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. How We Share Information

Live Fundamental does not sell personal information in the ordinary meaning of selling customer data for money.

We may share limited information with trusted service providers when reasonably necessary to operate our business, including:

• Payment processors
• Shipping and fulfillment providers
• Website hosting companies
• Ecommerce platforms
• Email communication providers
• Analytics services
• Fraud prevention services
• IT and security providers
• Professional advisers

These providers may access information only as necessary to perform services on our behalf, subject to their respective contractual and privacy obligations.

We may also disclose information when required by law, legal process, court order, regulatory request, or where reasonably necessary to protect our rights, customers, website, or business operations.

6. Order and Shipping Information

When you place an order, certain information may be shared with shipping carriers and fulfillment partners to process and deliver your purchase.

This may include your:

• Name
• Shipping address
• Contact details
• Order reference information

Shipping providers process this information according to their own privacy practices.

7. Research Product Communications

Live Fundamental supplies products exclusively within a laboratory research context.

Information collected through product inquiries may be used to provide assistance relating to:

• Product availability
• Order status
• Product specifications
• Lot or batch documentation
• Available Certificates of Analysis
• Shipping information
• General storage or handling documentation

Live Fundamental does not use customer information to provide dosing, administration, personal-use, therapeutic, or clinical guidance.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or loss.

However, no internet transmission, electronic storage system, or security method can be guaranteed to be completely secure. Customers should also take appropriate precautions to protect their account credentials and devices.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, recordkeeping, fraud prevention, dispute resolution, and legal compliance.

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights relating to your personal information, such as the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request information about how data is used
• Opt out of certain marketing communications
• Withdraw consent where processing is based on consent

Some requests may be subject to identity verification, legal exceptions, recordkeeping requirements, or other limitations permitted by law.

To submit a privacy request, contact Live Fundamental using the information provided below.

11. Marketing Communications

If you choose to receive promotional emails, product announcements, or other marketing communications, you may unsubscribe at any time by using the unsubscribe link included in applicable emails.

Transactional communications relating to orders, security, customer service, or account activity may still be sent when necessary.

12. Children’s Privacy

The Live Fundamental website and products are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law. If we become aware that personal information has been collected from a child contrary to applicable requirements, we may take reasonable steps to delete that information.

13. Third-Party Websites

Our website may contain links to third-party websites, payment providers, shipping services, social media platforms, or other external services.

Live Fundamental is not responsible for the privacy practices, security, content, or policies of third-party websites. Visitors should review the privacy policy of any external service before providing personal information.

14. State and Regional Privacy Rights

Residents of certain U.S. states or other jurisdictions may have additional privacy rights under applicable law.

Where legally required, Live Fundamental will process valid privacy requests in accordance with applicable requirements. Rights and eligibility may vary depending on jurisdiction, business applicability, and the nature of the information involved.

15. Changes to This Privacy Policy

Live Fundamental may update this Privacy Policy periodically to reflect changes in business practices, website functionality, legal requirements, or service providers.

When changes are made, the revised version will be posted on this page with an updated “Last Updated” date.

We encourage visitors to review this Privacy Policy periodically.

Research Use Notice

For laboratory research use only. Not for human or veterinary use. Not intended to diagnose, treat, cure, or prevent any disease.

Before publishing, replace all bracketed contact details and dates with Live Fundamental’ verified business information.